Thursday, January 11, 2007

The theory

I realized that not everyone would understand where I was coming from building this tool, and I haven't written anything like this in a while, so I figured, "what the heck". I'll write something about it.

The basic idea is simple; people don't manage their lives well because it's hard to manage your life. What I mean by that is, a person won't cook themselves a mean, even though it is healthier and cheaper, if they perceive cooking to be difficult. As a result, they will eat out, get un-healthy and spend more money than what they should be, which will of course lead to all sorts of other nasty things. All just because it's "hard" to cook (to their mind).

I figured that the same thing applies to every part of our lives. In the case of simplecheckregister, the idea is that people don't manage their money because the only tools that are out there to do it, are hard to use. We have large, bloated software that does everything under the sun, but just telling it that you spent 10 bucks on gas involves tracking orbital trajectories of the hale-bop comet. In your head. Under a time-limit. The only other option is to carry around a physical check register, which is great for people who just have a checking account without any cash on hand (ever), no debit card, no credit cards, and never draw from savings for anything. Ever.

There was a time when people lived like that. And it was good, at that time (mostly because people still took checks back then). We, as a society, have moved away from that time, and that method of tracking our personal finances just doesn't keep up anymore.

So, in the interest of saving the sanity that you lose using software more complex than what you need, and in the interest of making it easy and compelling to keep your life in order, we made simplecheckregister.

We believe that if it's easy to do, and has value in your life, then people will use it and be better for it. If all of a sudden, it's not hard to track your personal finances and you get the immediate value of getting rid of late-fess, overdraft fees, etc, then your life will be that much better and easier.

And there's a lot more coming!

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